Social Media Exposure vs. Increased Sales with Blogging

http://nichevertising.com/how-to-increase-sales/
Social Media Exposure vs. Increased Sales with Blogging
This data is all well and good. We now know social is great for exposure and bad at sales, now what? We are trying to figure out how to increase sales not how to increase vanity metrics.

To cut to the chase, it turns out content marketing with blogs is the marketing strategy of choice to increase sales.

We all know that social media is about sharing. This is why it’s such a great tool for increasing exposure and driving traffic. But where is that traffic being driven?

If you are not blogging, you are probably sharing content created by other people. That is definitely part of what you’re suppose to do. However, if 100% of the quality content you share on Pinterest, Facebook, Twitter, G+ and LinkedIn is other people’s content, then what are you doing for your sales?